About Us

11:11 Collection isn't just a name — it's a symbol of love, remembrance, and the constant presence of those we hold dear, even when they’re no longer physically with us. For me, the number 11:11 holds profound meaning. It represents a connection to my baby brother, who I lost far too soon. After his passing, I found myself searching for a sign, a name, something that could carry his memory and guide me forward. That’s when 11:11 started appearing in my life, almost like a constant reminder from him — it’s his birthday, and every time I saw it, I felt like I was being given a sign.

It felt right to bring that connection to life through this brand. On July 11, 2020, 11:11 Collection LLC was born, a brand that symbolizes not only my journey of healing but the strength and resilience that come from embracing both our memories and our dreams.

Just as 11:11 Collection came to life through a personal story, every piece in our clothing line is designed to carry meaning and to inspire. Our collections are more than just fashion — they are a way to express individuality, embrace self-expression, and honor the stories that shape us. Whether it’s through bold designs, comfortable fits, or unique styles, we aim to create pieces that connect with you on a deeper level, just as this brand has connected me to my brother and the memories we shared.